The Future of Wine: Key Trends in Wine for 2023

In the world of wine, the future is always just around the corner. With each passing year, we see new trends emerging, new markets opening up, and new challenges facing the industry. As we move into 2023 and beyond, there are several key trends that we believe will shape the future of wine.

Trend 1: Sustainability Takes Centre Stage

Sustainability has been a buzzword in the wine industry for several years now, but in 2023, we believe it will become an even more pressing concern. With climate change threatening the very existence of some vineyards, winemakers are taking action to reduce their carbon footprint and protect the planet. This means using sustainable farming practices, reducing waste, and exploring alternative packaging options.

Trend 2: The Rise of Alternative Wine Regions

While traditional wine regions such as France and Italy will always have a place in the market, we believe that alternative regions will start to gain more attention in 2023. Countries such as Georgia, Turkey, and Slovenia are producing some fantastic wines that are winning awards and gaining recognition from experts. These regions offer unique terroir and grape varieties that are worth exploring.

Trend 3: Technology Transforms Wine Production

Technology has been transforming the wine industry for several years, but in 2023, we believe it will have an even greater impact. From drones that monitor vineyards to AI-powered wine recommendations, technology is helping winemakers produce better wines and reach more customers. We also expect to see more wineries experimenting with augmented and virtual reality to enhance the tasting experience.

Trend 4: Natural Wines Gain Popularity

Natural wines, made without additives or chemical interventions, have been gaining popularity in recent years. In 2023, we believe this trend will continue to grow as consumers become more interested in the health and environmental benefits of natural wines. These wines offer a unique flavour profile and a connection to the land that cannot be found in conventionally produced wines.

Trend 5: Sparkling Wine Takes Off

While sparkling wine has always been popular, we believe it will become even more so in 2023. Prosecco has been leading the charge in recent years, but we expect to see other sparkling wines, such as Cava and Crémant, gain more attention. With their refreshing acidity and celebratory nature, sparkling wines are the perfect drink for any occasion.


DEFY wine trends in 2023 diagram

As we look ahead to 2023 and beyond, these are the key trends that we believe will shape the future of wine. By staying ahead of the curve and embracing these trends, winemakers can create wines that are not only delicious but also sustainable, innovative, and in line with consumer preferences. We hope that this article has provided valuable insights into the world of wine and helps you understand the future of the industry.